In Defence of Big Carl Running
Twitter has been going mad at Big Carl Running – an obese runner who has successfully drawn the attention of sponsors like Asics. In recent months he has drawn a lot of criticism by receiving free race entries and failing to start or finish them.
I personally applaud Carl for skipping the events he has missed recently. You never really miss anything by dossing off an event. There’s nothing better than switching the alarm off when you have a 5am start. What’s better than a nice lie-in? Certainly not soggy Granola bars, a generic piece of metal or the ‘community spirit’. Bollocks to that. Putting in the effort just to impress other people is a pointless endeavour. You’ve got to discover your own reasons for doing it and work from there.
Granted, he’s getting race entries for free. He could at least make his excuses for missing the events funnier and/or completely unbelievable. “Missing hernia”/”Wanted to give opponents a chance/My plane crashed”
And if Asics are willing to send him free shoes for all of this, then that’s amazing.
But there’s nothing free in the PR world. You receive shit in exchange for part of you. You always lose something. The creditors come a-calling in the form of the shrieking gutterfucks who see all the free shit you’re getting and immediately get jealous and then attack you as they perceive you to be unworthy (instead of actually attacking the brand or the PR company who are buying the leverage in the first place)
I’ve got to question his commitment to truly representing the Asics brand.
If Carl is to be a true ambassador he should send 15 of the sweatshop kids in his place to run for him and threaten to kill their families if they don’t bring home the gold, silver and bronze for him. He won’t be doing the brand justice without some proper human rights violations in there.
If you’re naive enough to buy into the idea of a brand, you’re a tool.
Big Carl Running is a brand and a successful one at that. The man behind the brand is in way over his head and I personally hope he can rediscover some joy in running for himself. It’s an incredibly difficult (but rewarding) thing to do.